BOUT

THE

AURA  OUR KEY OBJECTIVES

To further grow the benefits, common interests and shared audiences/consumers of artistes, brands and businesses, individuals, institutions, and organisations directly and indirectly in the entertainment and music industry and particularly those involved in the genre of Reggae. To be a conduit, exemplar and promoter of reggae as a globally vibrant music community.

To be the preeminent London-based genre lead music award increasing the economic, social and cultural wealth of reggae as a cultural asset as well as a genre. To recognise and honour those past, present and still to come...